15 Behind-the-Scenes Secrets to Deep Connection at Events and Retreats (That Keep Attendees Coming Back Again and Again)
What’s Inside:
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15 proven ways to foster deep connection and belonging
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Rituals, practices, and flow design strategies used at 7-figure events
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Tips for both virtual and in-person events
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The #1 thing that matters more than content, speakers, or location
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Why It Works:
After over 15 years organizing world-class events, I’ve discovered that it’s not the fancy venue or lineup that makes people return—it’s the connection they feel.
This handbook shows you how to infuse your events with that kind of magic.
About The Author: Tanya LopezÂ
Event Strategist. Experience Designer. Transformation Architect.
Tanya Lopez is an event strategist and experience designer with over 15 years of global experience producing transformational events and building iconic brands.
As Mindvalley’s Head of Events and Creative Director of A-Fest, she designed and scaled million-dollar events that many people call "the best experience of my life."Â
From luxury masterminds in Bali to castle dinner parties, sacred retreats, and soul-stirring ceremonies, Tanya blends strategic, connection and creative artistry to craft brand experiences that connect deeply and convert powerfully.
Her background includes brand strategy for Nike, NBCUniversal, Neiman Marcus, and the Emmy Awards. Today, she helps visionary entrepreneurs design world-class events and programs that grow their business, elevate their brand, and leave lasting impact—one unforgettable experience at a time.
""While head of Mindvalley events, Tanya’s leadership, vision and creativity helped make A-Fest THE personal growth and entrepreneurship conference to attend — described as an epic “Burning Man meets TedX” event, Tanya always brought the WOW factor that left guests awed and talking about their experience for years. With a sharp business sense and strategic vision, she also led efforts in scaling and growing A-Fest by expanding to Asia and Europe — all while receiving off-the-charts feedback and ratings, significantly growing profits and revenue and helping to create and nurture a global Tribe. Over our many years of working together, I’ve come to trust Tanya to create one-of-a-kind simply amazing events and experiences that take people through a deep journey and creating lasting impact and transformation.""
Vishen Lakhiani
Founder, Mindvalley & A-Fest + NYT Best-Selling Author
"Over the last decade, I've played over 1,000 events in 40+ countries from Coachella to the UN. What makes working on events with Tanya unique is that she truly creates an experience that sticks with you forever. Creating an event in 2021 and breaking through all the noise is more difficult than ever -- Tanya is an ace at it, simply because her event design creates meaningful memories that transform lives. From underground caves and epic venues to immersive sensory adventure rooms, some of the highlights of my career have been with Tanya. Beyond her experience of successful events, she contains one of the rarest gifts in the events industry -- the passion, heart and strong WHY she brings. She truly cares about building strong communities to create a more beautiful world.""
David Block
Artist, Producer & Experience Designer
""I've worked with hundreds of planners in my last 15 years as an entertainer. To take an event and make it an epic experience that bonds tribes, is Tanya’s forte. It would be an honor for anyone to learn from her when it comes to event design. I’ve often wondered how she comes up with such mind-blowing ideas, and then pulls it off, effortlessly. She has a gift of getting things executed and put together like very few can do.""
