EXPERIENCE ARCHITECT: FORMER HEAD OF EVENTS AT MINDVALLEY · CREATIVE DIRECTOR OF A-FEST

Design the Signature Event Your Brand Becomes Known For

Strategic experience design for transformational brands and founders who want their live events and brand experiences to become unforgettable flagship moments - building loyal communities, powerful brand authority and lasting impact.

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Creating Brand Worlds

You’re a visionary in your field.

Now it's time to design the signature brand experience that matches that vision.

You have an audience that moves for you. A message and work that is meant to touch the world. And the vision to match.

You know that a world-class live event or brand experience is one of the most powerful vehicles for taking everything you’ve built to the next level.

For deepening community, elevating brand authority and creating the kind of loyalty and recognition that makes your name synonymous with excellence in your field.

YOU'RE READY TO PLAY A BIGGER GAME.

Maybe you’ve already run successful events and you realize they could be at the core of your brand ecosystem — the heartbeat of your community and your most powerful revenue engine.

Or maybe you already have a successful brand and an audience hungry for a live experience — and you want it to be world-class from day one.

Either way, you know you want to create something people will fly across the world for, talk about for years afterwards, and that will fuel your business long after it ends.

You're ready to create the signature experience your brand becomes known for. One that is unmistakably yours. World-class in vision and detail. That people talk about for years and come back to again and again.

That's where I come in.

15+

Years in events

11

Global A-Fest productions

$6M+

Transformational event ticket sales

80%

"Best experience of my life" rating

Experience Architect · Mindvalley · Nike · NBC Universal

Where World-Class Experience Meets Transformational Vision

For 15+ years I've designed live events and immersive brand experiences for some of the most influential companies and visionary leaders in the world — from castles and private islands to premium masterminds and luxury retreats across 10+ countries.

This goes beyond event planning. My work is event strategy, experience design, and strategic creative leadership that shapes how people feel about your brand.

As the prior Global Events Director for Mindvalley and Creative Director for A-Fest, I helped build and scale A-Fest into one of the most sought-after transformational events on the planet — overseeing 11 consecutive global productions and growing it from an intimate gathering into a flagship event and worldwide phenomenon.

Before Mindvalley I led communications and global brand activations for Nike and NBC Universal — working alongside elite athletes, celebrities, CEOs and cultural icons.

Today I work with visionary founders and world-class brands to design the signature events and brand experiences their audiences never forget — and their industries never stop talking about.

What I bring that most people in this space don't have in equal measure: the creative vision to design experiences that transform people, and the strategic expertise to ensure those experiences grow your brand, your community, and your impact on the world.

My Approach

The Signature Experience Method

The elements we design with intention, so that your event goes beyond a gathering and becomes a brand world.

1 - Brand & Event Positioning

Before a single detail is designed, we define what makes your event unmistakably yours — the signature identity, differentiation, and positioning that sets it apart from everything else in your space.

Signature event identity and differentiation
Event concept, narrative and messaging
Extracting your key differentiator
Building a brand world that is unmistakably yours

2 - Experience & Community Design

The heart of everything I do. Designing the emotional journey that moves people deeply and turns attendees into a loyal, lifelong community.

Attendee journey and guest journey architecture
Signature WOW moments and creative direction
Immersive environments and world-building
Community, tribe and brand loyalty design
Innovation for repeat attendees

3 - Revenue Architecture

Structuring your event so it becomes a powerful, profitable engine for your business.

Ticket pricing and tier strategy
Backend offers, upsells and sales strategy
Profitability and budget optimization
Designing events as $1M+ revenue platforms

4 - Scaling & Systems

Building the systems and strategy to scale your events globally and sustainably.

Replicable event frameworks and systems
Global expansion and new market strategy
Reaching new audiences and geographies
Events as a cornerstone of your brand ecosystem

Proof in Practice

Scaling A Global Experience

As Global Events Director at Mindvalley and Creative Director for A-Fest, I helped scale A-Fest from an intimate gathering into one of the most sought-after transformational events on the planet. During my time there I oversaw:

Growth from 120 to 800+ attendees
$1M+ in revenue per event
$6M+ in total ticket sales
11 productions across 10+ countries
80% of attendees rating it one of the best experiences of their lives
Profit growth between 30–100% year over year

$100K Saved in 15 Minutes

A founder flew me to Portugal to review a venue and contract before signing.

The contract was structured in a way that would have put $100K of personal financial liability on him.

I recommended a smarter - and little known - approach.

$100,000 in financial risk, eliminated in one conversation.

That kind of thing is easy to miss if you haven't negotiated hundreds of thousands of dollars in global event contracts.

Sometimes the biggest ROI isn't what you build — it's what you avoid.

What Clients and Collaborators Say

SCALING A GLOBAL TRANSFORMATIONAL EVENT

“While head of Mindvalley events, Tanya’s leadership, vision and creativity helped make A-Fest THE personal growth and entrepreneurship conference to attend — described as an epic “Burning Man meets TedX” event, Tanya always brought the WOW factor that left guests awed and talking about their experience for years. With a sharp business sense and strategic vision, she also led efforts in scaling and growing A-Fest by expanding to Asia and Europe — all while receiving off-the-charts feedback and ratings, significantly growing profits and revenue and helping to create and nurture a global Tribe. Over our many years of working together, I’ve come to trust Tanya to create one-of-a-kind simply amazing events and experiences that take people through a deep journey and creating lasting impact and transformation.”

~ Vishen Lakhiani, NYT Best-Selling Author, CEO and Founder of Mindvalley and A-Fest

AN EXPERIENCE THAT STAYS WITH YOU FOREVER

"Tanya truly creates an experience that sticks with you forever. Breaking through all the noise is more difficult than ever — Tanya is an ace at it, because her event design creates meaningful memories that transform lives. I've played over 1,000 shows from Coachella to the UN and some of my career highlights have been with Tanya. She has passion, heart and a strong WHY — she truly cares about building strong communities to create a more beautiful world."

~ David Block, Musician and Artist

REIMAGINING AN ALREADY SOLD-OUT EVENT

"While our WeAllGrow Summit was already a sold-out event, Tanya's experience and expert guidance in designing epic events is just what we needed to grow, reimagine our brand experience and better serve our community. From budgets to venues, to creating unique magical experiences, she helped us see the event from different perspectives and think in a more expansive way. We're so excited for our next event that's been reimagined in every way."

~ Ana Flores, Founder of WeAllGrow Summit

A Glimpse Into Worlds I've Created

From private islands and ancient castles to premium masterminds and adventure retreats — every event is designed to transport people into a world they never want to leave.

Beach Olympics / Team Building

Mystical Mayan Theme in Mexico

Creating Tribe & Connection

"Taboo" secret theme in Ibiza

5-star venue selection + negotiation

Conference, mastermind + event design

Ways to Work Together

Whether you're a world-class brand looking for an embedded strategic partner or an established founder ready to elevate your next event — there's a way to work together that meets you where you are.

FOR BRANDS

Strategic Event Partnership

For founders and brands who want a senior experience designer embedded in their team — shaping the strategy, creative direction, and experience architecture behind their events while their internal team handles logistics and execution.

This is the same strategic role I played at Mindvalley — inside your brand.

3-6 Month Engagements

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FOR FOUNDERS

ELEVATE Event Growth Accelerator

$4,500

A focused four-session strategic engagement — one session dedicated to each pillar of The Signature Experience Method. By the end, you'll have a clear strategic blueprint to elevate your event into a world-class signature experience.

Session 1 —Brand & Event Positioning

Session 2 —Experience & Community Design

Session 3 —Revenue Architecture

Session 4 —Scaling & Systems

Includes private messaging channel and access to the events VIP resource vault.

Learn More →

FOR FOUNDERS

VIP EVENT STRATEGY INTENSIVE

$1,500

A private 2-hour deep-dive into your event strategy. We identify the highest-leverage opportunities across experience design, revenue, positioning, and scaling — and you leave with a clear roadmap to implement immediately.

One insight from this session alone is often worth many times the investment.

Your investment applies toward the Elevate Accelerator if you choose to continue.

RESERVE YOUR SESSION →

Peter Lucas

" After only one session I was able to develop a strategy for an entire year, this is true value and the best investment I've made in my business thus far!

Tanya provided new perspective and insights into my business model that were there but unexplored. It was as if she was pulling out all the great things in me I already had but wasn't maximizing.

Tanya is truly a magician!"

Cynthia Wong

"Tanya's single strategy session was better than all the business ideas and experience I've come across after organizing 11 yoga adventure retreats around the world!

She gave me guidance to re-imagine my retreat business model. and mapped out a path to reach much higher goals and break through limitations.

After working together, I made more profit on my next retreat than all of my previous retreats combined.

I recommend her to anyone who wants to offer an epic event experience AND make it profitable. If I would have worked with her years ago, it would have saved me years of struggle!

Mayke Niestadt

"Tanya helped me refine the inner Beauty Retreat experience and for that I'm forever grateful. She's absolutely brilliant when it comes to generating ideas to take your experience from great to unforgettable.

When it comes to organizing events: if you want to leave your mark on the industry you operate in, I'd recommend hiring Tanya.